Join to apply for the Sr. Content Strategist & Copywriter role at Your Creative People . Overview This full?time, in?office position is for a U.S. candidate who can articulate brand value, craft compelling stories, and drive measurable engagement across all channels. You will work closely with our strategy team to understand client brands, create consistent messaging, and build content that converts. Responsibilities Establish, systematize, and automate YCPs inbound lead generation process, including email/video response follow?ups. Re?focus all content on the new YCP website, emphasizing audience relevance and value proposition. Enhance the YCP brand through targeted content to increase engagement across social channels. Create vertical?targeted social, organic, and pay?per?click campaigns that drive leads (e.g., recruiting, sales, software platforms). Craft headlines and copy for collateral and sales presentations (digital and print). Develop mission, vision, value propositions, positioning statements, competitive advantages, and brand stories. Write engaging, audience?focused content for websites, social media, email newsletters, PPC ads, and blogs. Optimize web content for search engine performance and keyword ranking. Create conversion?focused landing page copy and manage PPC (e.g., Google AdWords) campaigns. Maintain social media channels to boost brand awareness and generate new leads. Analyze and report ROI on campaign performance, including SEO, PPC, and social media. Collaborate with the video team to develop scripts that align with brand messaging. Perform editorial review of content pieces, advertising messages, and video scripts. Qualifications 3+ years of agency experience in copywriting. Bachelors degree in communications, journalism, marketing, or a related field. Inbound marketing certification. Skills Conceptual thinking and analytical problem solving. Conversion?focused content and story writing. Strong grammar, creative writing, and editing skills. Strong project management and leadership skills. Caliper Success Qualities Job Success High idea orientation High thoroughness High abstract reasoning High empathy High information seeking Culture Supporting Urgency External Structure Organization Savvy Relationship Building Why Youll ? Working Here Family?first culture: We value holidays, birthdays, and personal time, offering a true 8?AM?5?PM schedule and paid absence policy. Competitive pay, wellness programs, future savings (401(k) match), and professional development opportunities. Extra Perks! Team development activities Celebratory birthday breakfast Company cookouts Epic Nerf battles Lots and lots of Starbucks coffee (and tea)! Senior Level Mid?Senior level Employment Type Full?time Job Function Marketing, Public Relations, and Writing/Editing Industry Advertising Services Andrew Martin Inspire. Create. Delight. Think differently. Apply Now #J-18808-Ljbffr Your Creative People
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