Search Engine Marketer Job at Illinois Staffing, Chicago, IL

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  • Illinois Staffing
  • Chicago, IL

Job Description

Search Engine Marketer

Our client is seeking a Search Engine Marketer to join their marketing operations team. This role requires someone with hands-on experience managing bidding strategies and campaigns across Google and Bing. The ideal candidate will have a strong analytical background, an ownership mentality, and the ability to maintain and optimize lower-funnel acquisition channels. You'll be responsible for managing paid search campaigns, innovating within bid strategy, and driving measurable performance across key marketing channels.

Responsibilities

  • Develop, maintain, and optimize search engine marketing (SEM) campaigns across Google Ads and Bing Ads
  • Manage bid strategy to maximize ROI and influence page ranking performance
  • Oversee lower-funnel acquisition programs, including direct mail and vertical search platforms that aggregate insurance quotes for users
  • Collaborate with data scientists and performance marketing teams to analyze performance data and refine strategy
  • Partner with creative teams to align campaigns with brand and messaging goals
  • Report on campaign performance, insights, and optimization opportunities to senior marketing operations leadership
  • Maintain strong working knowledge of keyword optimization, campaign testing, and ad performance analytics

Requirements

  • 34 years of experience in search engine marketing or performance marketing roles
  • Proven experience managing campaigns across Google Ads and Bing Ads
  • Deep understanding of bidding systems, keyword optimization, and campaign analytics
  • Strong mathematical and statistical fundamentals with an analytical mindset
  • Experience in marketing operations or similar analytical marketing functions
  • Excellent communication skills for technical collaboration (no external stakeholder management required)
  • AEO and GEO experience a plus
  • Bachelor's degree in Marketing, Data Science, Computer Science, or a related analytical field preferred
Illinois Staffing

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