Job Description

Job Description

Summary

Marcal Paper is seeking a Graphic Designer & Creative Producer who can bring our brand vision to life across print, digital, packaging, and video. This role is ideal for a detail-oriented designer who enjoys variety—moving seamlessly from packaging design to digital ads, sell sheets, presentations, and occasional photo/video support. The role provides creative guidance, hands-on design, and cross-functional collaboration to deliver high-quality, consistent, and impactful visuals work that support our business growth and customer engagement.

The ideal candidate is both a strategic thinker and a “doer” able to set the creative tone, manage projects end-to-end, and roll up their sleeves to design everything from spec sheets to digital ads to polished presentations. This position offers the opportunity to make a significant impact by shaping how our brand shows up across every channel while working alongside a collaborative marketing team and trusted external partners.

Key Duties & Responsibilities

• Creative Guidance & Execution
• Ensure alignment with brand standards across all touchpoints.
• Design and develop a wide range of assets including literature, catalogs, packaging, social media graphics, digital ads, email banners, tradeshow materials, videos, and more.
• Oversee projects from concept to production, incorporating feedback to deliver polished final assets.
• Maintain and update brand and co-branded guidelines as needed.
• Cross-Functional Collaboration
• Partner with marketing strategists, fellow creative team members, product managers, sales, and external partners to translate business needs into creative solutions.
• Work with agencies, printers, and vendors to manage production.
• Mentor fellow designers and serve as a subject-matter expert for design best practices.
• Creative Asset Development & Management
• Produce spec sheets, sell sheets, catalogs and portfolio-based materials for both internal and distributor audiences.
• Along with the multimedia designer, design social media and trade publication ads, both for Marcal and distributor partners.
• Support packaging projects, preparing dyelines and graphics for production partners.
• Develop internal communications, including newsletters and presentations.
• Manage and organize creative assets within Marcal’s digital library and platforms (e.g., YouTube, Amazon A+ pages).
• Presentation & Multimedia
• Create branded PowerPoint templates and visually compelling presentations that communicate complex information clearly.
• Support internal and external meetings, sales trainings, and customer presentations with strong visual storytelling.
• Assist with photography, video shooting, editing, and basic motion graphics as needed.
• Continuous Improvement
• Contribute to building efficient creative processes, workflows, and asset management systems.
• Use A/B testing, performance data, and voice-of-customer (VOC) insights to optimize creative.
• Stay current with design, video, and digital marketing trends to keep Marcal’s visuals fresh and competitive.

Skills & Competencies Required

Required Skills & Experience

• Advanced proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign).
• Strong portfolio showcasing a mix of print, digital, and presentation design.
• Experience developing creative for social media platforms and digital ads.
• Knowledge of print production processes and packaging design basics (dielines, color management, proofing).
• Advanced PowerPoint skills (master slides, template creation, data visualization).
• Strong project management skills — able to balance multiple deadlines and stakeholders.
• Exceptional attention to detail and a strong eye for layout, typography, and visual hierarchy.
• Ability to work independently and collaboratively, with excellent communication skills.
• Strong Customer Service focus and ethos
• Extrovert who enjoys interaction with people, especially sales and related professionals
• Ability to manage vendors to strict deadlines

Preferred Experiences

• Video production and editing (Premiere, After Effects).
• Motion graphics or animation.
• Photography and image editing.
• CGI or experience working with CGI partners to create product/packaging renderings.
• Familiarity with digital asset management platforms (“Bynder”, Widen, etc.).

Essential & Demonstrable Success Factors

• Bachelor’s or related degree in Graphic Design, Visual Communications, Marketing, or related field (or equivalent experience).
• 4–6 years of professional design experience, preferably in corporate marketing, consumer packaged goods (CPG), or B2B environments.
• A portfolio showcasing strong design skills across both print and digital channels.
• Hands-on experience supporting sales teams, distributors, or channel partners is highly desirable.
• Ability to juggle multiple priorities, meet deadlines, and collaborate across teams.
• Proven track record of producing creative that delivers measurable results.
• Team player with strong collaboration and problem-solving skills.
• Comfortable managing projects from concept through final production.

About Our Company

You’ll be part of a collaborative, fast-paced marketing team where your creative vision directly impacts brand perception, distributor engagement, and customer growth. This role is ideal for a designer who thrives on variety, wants ownership of the creative process, and is eager to make an impact in a company with both heritage and innovation.

We offer a comprehensive, wide-range and cost effective benefits package, including but not limited to: medical, dental, vision, holiday bonus, EAP, health and wellness offerings, retirement savings plan with excellent Company match, paid vacation and sick time and other benefits not mentioned.All employment is “at-will.”

Compliance w/All EEO Laws Regulations & Prescribed Federal Guidelines

Marcal is an equal opportunity employer with respect to recruiting, advertising, promotions, transfers, discipline, discharge and all terms and conditions of employment. This means our Company considers applicants for all positions without regard to race, color, creed, religion, sex, age, national origin, marital status, immutable birth characteristics, political affiliation, status with regard to public assistance, disability, sexual orientation, citizenship status or veteran status except as may be required by applicable law. All applicants will be considered solely on the basis of their qualifications.

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